Not only are news reporters and anchors across the country using the AHA wrap, but so is Camille Schrier, otherwise known as Miss America. As women learned about the product, Hollingsworth's company grew. In November 2018, she created her business Pink Unicorn LLC, and began marketing and advertising her new AHA wrap on social media. Hollingsworth had the wrap made in sizes extra small, small, medium, and large. She says it was still slipping a bit, so they put silicone elastic inside too, which was a game-changer. After sending him a prototype, he had the product made in China and shipped it to her for approval. They set her up with a product developer in South Korea who she began working with to get her product made.
And we put snaps on it because when the elastic gives - at least the snaps will hold up a little bit more," Hollingsworth explained.Īround the same time, Hollingsworth said she met two women in an interview who had recently created a product of their own. "We found heavy-duty velcro, and we found we needed jersey material because it needed to stretch around the leg so it couldn't be this thick material.
As she and her seamstress created, Hollingsworth and her friends who worked in television would try the wraps to figure out what worked and what didn't work. She wanted to create something that came in multiple sizes, as she knew from experience, many of the wraps on the market were a "one size fits all" wrap and never stayed up. Hollingsworth and her seamstress worked tirelessly to develop the perfect leg wrap, with a comfortable fabric, a snug fit, and a cute look. And from there, the AHA wrap was born Hollingsworth said she named it "AHA wrap," in honor of her "AHA" moment, realizing she could make something to improve the lives of her female friends and colleagues.
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